About REGYMEN Fitness Franchise Opportunities:
REGYMEN Fitness is a multi-platform fitness studio concept developed from decades of fitness industry experience. Our high-energy offering backed by exercise science takes the form of three classes: Burn, Box & Build. Each is supported by real-time analytics and designed to deliver results in the most efficient way possible. With other brands sold out nationwide, the emergence of REGYMEN Fitness as a challenger in the growing boutique fitness studio segment couldnʼt be better timed.
REGYMEN Fitness franchisees benefit from a unique blend of industry expertise and entrepreneurial vision absent from competing boutique fitness studio concepts. Our committed team provides resources, mentorship and guidance for the long-term, consistently pioneering new ways to help franchisees grow their businesses.
Through extensive training, industry-leading technology systems, ongoing marketing assistance and more, our franchisees are primed for success from the day their studio opens.
CO-FOUNDER & CEO
A native of Baton Rouge, Louisiana, Donnie Jarreau co-founded Spectrum Fitness, Inc, a health club that grew to nine locations in the greater Baton Rouge area, in 1992. He sold his last Spectrum Fitness location in 2009 to focus on the real estate industry. After spending nearly a decade successfully building a multimillion-dollar real estate portfolio, Donnie co-founded REGYMEN in 2017. Today, he is the driving force behind the REGYMEN brand, providing vision, leadership, funding, as well as diverse real estate knowledge.
Outside of his career work, Donnie is a dedicated volunteer with several local organizations. He is the proud father of six children and enjoys coaching them in their various sports.
GENERAL COUNCEL | BOARD MEMBER
Thomas E. O’Keefe brings 27 years of leadership and legal advisory experience in franchising to the REGYMEN team. He is the former President and Chief Operating Officer of Smoothie King Franchises, Inc. as well as the former Executive Vice President, General Counsel, and Chief Compliance Officer for Ruth’s Hospitality Group, Inc. based in Heathrow, Florida.
Thomas has worked with REGYMEN since late 2017 and shares his broad expertise in franchise operations and legal compliance. Prior to entering the private practice of law and business consulting, he worked with notable fitness franchises, including Anytime Fitness, LLC.
His personal hobbies include sports and spending time with the family. He is happily married with three adult children.
CHIEF STRATEGY OFFICER
Capitalizing on nearly two decades in the health and fitness industry, Edward Navan is REGYMEN’s co-founder and the heart of the company’s progressive, engaging platform. His extensive experience as a club owner and operator, personal trainer, sales representative, and consultant have afforded him a deep bank of knowledge related to studio design, lease negotiations, and personnel recruitment and training.
In the series of ups and downs that come with growing an idea into a true concept, Edward has become an advocate of fostering company culture, especially one that places great value on employees, members, and feedback. He is fortunate to have learned that attention to the smallest of details allows for delivering an unparalleled customer experience.
In addition to broad real-world experience he earned his degree in exercise physiology and is a certified strength and conditioning specialist. In his free time, he enjoys reading, traveling, and anything that involves good food!
ERIC “TROY” ARCHER
CO-FOUNDER & VP OF CONSTRUCTION & LOGISTICS
Eric T. Archer’s experience in health and fitness club management dates back to 1992 when he co-founded Spectrum Fitness, Inc. Under his direction, the Spectrum brand was named one of the “Top 100 Health Clubs” by Club Industry Magazine four years in a row.
Since 1995, Eric has co-owned and been an employee of F&M, a management company specializing in the operation and management of health and fitness clubs. He supports REGYMEN with the day to day logistics, as well as site buildout, construction, and design.
Eric is most proud of his accomplishments outside of his career. His community involvement includes nine years of service as a board member on the American Heart Association’s logistics team. He also heads charity fundraising that donates sports equipment to local schools, focuses on childhood obesity issues, and offers outdoor outreach programs for kids at risk. Together, he and Donnie Jarreau founded the Everybody Plays Sports Foundation in 2007.
Eric loves to spend time enjoying the great outdoors with family and friends. You can frequently find him running trail races with his 13-year-old son. He describes himself as a 49-year-old kid that refuses to grow up.
CHIEF OPERATING OFFICER
Nick Binnings has been launching businesses and franchises for nearly two decades. Now REGYMEN’s COO, his expertise is helping new REGYMEN franchisees take flight with targeted brand development, sales strategy, and site selection.
Nick’s background in business growth includes working with national and local brands to establish long term growth plans. He also has experience in helping retail tenants secure locations and site development for credit tenants.
His preferred pastime is being with his family in Mandeville, offshore fishing, and enjoying the outdoors.
DIRECTOR OF COACH DEVELOPMENT & PROGRAMMING
While studying for his bachelor’s degree at the University of Tennessee, Josh Whisman discovered his passion for fitness and wellness. Today he has 15+ years’ experience in collegiate coaching, fitness, athletic performance, and strength and conditioning. He has taught more than 5,000 group personal training classes, trained and developed hundreds of coaches, and provided programming for more than 500 fitness studios.
Joshua believes in the importance of building culture and program variety to help members achieve their goals. He is a Certified Strength & Conditioning Specialist (CSCS) through the NSCA. He also holds certifications as a Suspension Bodyweight Trainer and through the USATF (Level 1 Track & Field Coach).
When not spending time at the gym Joshua enjoys rooting for his hometown Buckeyes, traveling, spending time with his family, and binge-watching Netflix.
REGIONAL COACH OF CORPORATE STUDIOS
Scott Russell brings diverse experience as a personal fitness trainer to his role as the Regional Coach of Corporate Studios. Before moving to Louisiana to join REGYMEN, Scott was a recognized certified trainer and workout coach in Chicago, IL and Charleston, SC where he coached thousands of HIIT workouts. He holds a bachelor's degree in kinesiology as well as certifications in personal training, nutrition, and functional movement.
In his free time, once he’s finished his own fitness training, there’s nowhere he’d rather be than on the water. Fishing, surfing, swimming, and laid-back beach days are Scott’s favorite choices pass times. He adores his 3-year-old mixed shepherd, who loves to wrestle!
DIRECTOR OF SALES & MARKETING
Drawing on her management experience in boutique studios producing $1 million+ in yearly revenue, Tatum Crews works directly with franchisees to help them become successful leaders in their community. She is passionately committed to continued professional development both in the service excellence and leaderships spheres. She holds a bachelor’s degree in marketing and is a Dale Carnegie graduate.
Not only is fitness a huge part of her life professionally, Tatum also stays extremely active in her personal life. She is an avid fitness competitor, weight lifter, and runner. She loves to travel and spend her free time with her daughter, Nova.
HOW MUCH DOES IT COST TO
OPEN A REGYMEN FITNESS?
$425,000 to $870,500
MINIMUM LIQUID CAPITAL REQUIREMENTS
MINIMUM NET WORTH REQUIREMENTS
*20% Discount for Veterans
Weʼre a growing fitness franchise taking on new territories. REGYMEN Fitness is targeting development throughout the Southeastern U.S. and is seeking qualified franchisees in Texas, Tennessee, the Carolinas, Georgia, Alabama, Florida, Louisiana and Mississippi. See where you can stake your claim.
- AL: Birmingham
- FL: Jacksonville, Orlando & Tampa
- GA: Atlanta
- LA: New Orleans
- MS: Jackson
- NC: Raleigh, Durham MSA & Charlotte
- SC: Charleston
- TN: Memphis, Nashville
- TX: Houston, Austin & Dallas
INTRO CALL WITH ONE OF OUR TEAM MEMBERS
COMPLETE FRANCHISE APPLICATION FORMS
MEET THE REGYMEN